Subscriptions UI/UX

Adobe XD | Adobe Photoshop

Managing recipe kit subscriptions

Tyga, who sell recipe kit subscriptions as well as individual recipes, used Curtis Fitch's in-house eCommerce platform and there was a requirement for additional functionality as part of the subscription buying format. The ability for a user to manage their subscription was added as the process was previously managed offline via email or telephone calls. Therefore, simple user journeys were created to change box frequency, choose what's in the box and adjust the date of arrival.

Manage subsriptions PDP

Selecting "What's in your box"

Choose whats in your box

Editing arrival/charge date

Edit arrival dates


We also needed to ensure the ability to make changes to a subscription was communicated effectively via a series of emails triggered a few days before the subscription was due to renew.

Box on its way emails

© 2023 Rich Whitlock